Social networking sites like MySpace, Twitter and Facebook have millions of registered users worldwide. There must be a reason why sites like Facebook are so popular among people of all backgrounds. Is it because people have nothing better to do with their time, or because of man's inherent need to be social?
Facebook helps people find friends they may have lost touch with. But it also helps people make new friends. There is a multitude of applications that enable personalisation and customization. It is possible to find people based on common interests and connections.
There is no doubt that content on Facebook has the potential to become viral and spread in minutes. Facebook videos or photos can spread to hundreds of pages in virtually no time! However, Facebook is a global platform. In order to get more from it, it is important to make it more local.
Making the experience of Facebook more local and bringing it to ground level can help people find local friends, local places of interest and the list goes on. The potential for a localised application on Facebook is enormous.
There are a growing number of apps that work with Facebook as the platform; they aim to enhance the experience of using Facebook in one way or another. These apps may offer a personalised or a more localised approach to using Facebook.
